Where does your business really stand on AI? 

WSI’s AI Business Insights Survey is a business research initiative that captures how organizations are approaching and progressing with AI. Now in its third year, the 2026 survey focuses on AI strategy, governance, skills and training, and search visibility, and how those efforts are showing up in business outcomes.

The survey is open to CEOs, founders, business owners, C-suite executives, senior leaders, managers, marketing professionals, consultants, and other professionals who can speak to how their organization is approaching AI. You do not need technical or AI expertise to participate.

The 2026 survey takes about 7 to 8 minutes to complete. Most questions are simple multiple-choice or selection questions, so participants can share their experience without needing to prepare information or write lengthy responses.

The 2026 survey is shorter and more focused. It looks beyond whether businesses are using AI to how they are approaching strategy, governance, skills and training, and search visibility, and whether it's producing measurable business outcomes.

WSI uses individual responses to compile the research, but participants are not identified in the published report. Findings are presented as combined data across respondents rather than attributed to individual people or businesses.

You can complete the survey without providing your name or company name. An email address is needed so WSI can send you the 2026 AI Business Insights Report when it's published, and enter you into the draw for a $100 Amazon gift card.

Your response is combined with input from other business leaders and professionals across industries to help build the 2026 AI Business Insights Report and benchmark how organizations are approaching AI.

WSI has published AI Business Insights Reports for 2024 and 2025, covering AI adoption, strategy, training, business priorities, and the challenges organizations faced as they put AI to work. You can read the 2025 AI Business Insights Report here.

WSI is a global digital marketing and AI consulting network that has been helping businesses since 1995. WSI conducts the AI Business Insights research to build first-party data on how organizations are using, managing, and planning for AI. The research gives businesses a benchmark based on real market input and helps track how priorities and practices are changing over time. 

Your perspective matters whether your business has a coordinated AI strategy or is still figuring out where AI fits. The research is designed to reflect the full range of business experience, not only organizations that are already advanced in AI. Sharing where your organization stands helps make the final findings more useful and representative of what businesses are actually dealing with.

No. Businesses that are not currently using AI, are testing it, or are already using it more broadly can all take part. The survey is designed to capture different stages of AI adoption, so there is no minimum level of AI use or experience required.

Yes. Everyone who completes the survey is entered into a draw for a $100 Amazon gift card*.

*No purchase necessary. Odds of winning depend on the number of eligible entries received. Void where prohibited. One entry per respondent.